Principles of Marketing

Charter Oak State College
New Britain, Connecticut, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Marketing is learning the wants, needs or desires of a certain audience and then using that knowledge to achieve a specific goal (such as getting them to purchase a product or service or simply thinking about an idea or concept). This course will examine the basic principles of marketing - including examining the consumer’s “hot buttons�(what it is that makes them take action) and how to capitalize on this knowledge. The course topics include, but are not limited to marketing communications, pricing strategies, ethics, e-commerce, and product life cycles. Students will combine these activities to develop a true marketing plan for a real company. ...''

Phone:860.832.3800

School Address:

Charter Oak State College
55 Paul J. Manafort Drive
New Britain, CT 06053-2150



Jobs & Resumes: New Britain
Houses & Roommates: New Britain

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