Strategic Marketing

Birmingham Business School
Birmingham, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This module provides an overview of the contribution of strategic marketing to corporate success. It focuses on the analysis, formulation, and implementation of short and long-term marketing strategies.

In the module, the fundamentals of segmentation, brand management and relationship marketing are examined in detail.

Upon completion of the module participants should be able to:

Demonstrate a sound knowledge of the marketing fundamentals;
Formulate a marketing strategy relevant to both products and services;
Assess the difficulties associated with internationalisation and global marketing;
Comprehend marketing strategies from the purchasing and supply perspective. ...''

Phone:+44 121 414 6225

School Address:

Birmingham Business School
University House
Edgbaston Park Road
Birmingham B15 2TY
UK

Jobs & Resumes: Birmingham
Houses & Roommates: Birmingham

MBA
MBA International Business
MBA International Banking & Finance
MBA Strategy & Procurement Management
Strategic Management
Organisation and Resource Management
Financial Management
Operations Management
International Business and Risk Management
Power Regimes and Supply Chain Management
MBA Sports Management
Finance for Non-Financial Managers
Understanding Customer and Client Needs, CRM
Developing Effective Leaders and Managers
Corporate Governance and Corporate Social Responsibility

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