Training Course:Corporate and Competitive StrategySchool/Trainer:Brunel University
Uxbridge, Middlesex, United Kingdom
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Perspectives on the content, processes and context of strategic management
Environmental assessment: global (macro); market; competitive industry sector and value chain
Distinctive assets/resources and capabilities (technologies, skills etc.) as sources of advantage
Strategic position analysis; the generation and evaluation of strategic options
Alternative growth logics: internally-generated innovation; mergers/acquisitions; alliances and network participation
Corporate strategy: diversification, portfolio management and parenting concepts
Governance issues: shareholder value creation; broad stakeholder analysis; the balanced scorecard approach to setting objectives; planning processes and strategic control
Key concepts in strategy implementation: corporate vision, mission, identity and (ethical) values; leadership and transformational change
...''
Please go to the school's official website for training price and schedule:
http://www.brunel.ac.uk
Phone:+44/0 1895 265288
School Address:
Brunel University
Uxbridge
Middlesex
UB8 3PH
UK
Jobs & Resumes: Uxbridge
Houses & Roommates: Uxbridge
Other training courses offered by Brunel University:
Strategic Marketing Management
Operations Management
International Business
Corporate and Business Finance
Leading People and Managing Organisations
MBA
Automotive and Motorsport Engineering
Engineering Management
Medical Anthropology
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