Marketing Strategy

Cranfield University
Bedford, Bedfordshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course aims to provide students with a framework for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments. The objectives are to build student understanding and analytical capabilities, in the context of market-driven strategy.

Syllabus:

Market-driven strategy
Situation analysis, including segmentation and learning capabilities
Designing market-driven strategies, including issues of strategic positioning, value and innovation, and relationship strategies
Developing market-focused programmes, including strategic brand management, value chain relationships, pricing and promotion, and sales and direct marketing strategies
Implementing and managing market-driven strategies, including the design of market-driven organisations and strategy implementation and control
The financial evaluation of marketing assets and strategies
On completion of the course students will be able to:

Identify and evaluate the strategic choices confronting organisations in their market positioning.
Undertake the situation analysis underpinning the design of market-driven strategies and their translation into marketing programmes.
Assess the critical issues to be confronted in implementing and managing market-driven strategies.
...''

Phone:+44 (0)1234 751122

School Address:

Cranfield School of Management
Cranfield University
Cranfield
Bedford MK43 0AL
England



Jobs & Resumes: Bedford
Houses & Roommates: Bedford

MBA
Executive MBA
Logistics and Supply Chain Management
Finance and Management
e-Commerce
Marketing Measurement
Brand Management
Relationship Marketing
Human Resources Management
Programme and Project Management
Leading Learning and Change
Managing Organisational Performance
Business Leadership

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