Training Course:Marketing MeasurementSchool/Trainer:Cranfield University
Bedford, Bedfordshire, United Kingdom
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' The aim of the session is to introduce students to various issues and concepts in marketing measurement. The objectives of the session are to familiarise students with different measurement methods, their strengths and weaknesses, and to teach students how to select and apply appropriate marketing measurement techniques.
Syllabus
Organisational measurement
Organisational objectives
Hierarchy of objectives
The Balanced Scorecard
Objections to the BSC
Value of Customer measures
Customer profitability
Customer lifetime value
Customer value measures
Trade-off analysis
Pricing issues
Individual performance measures and implications
Sales force measures
On completion of the course students will be able to:
Recognise different types of marketing measurement and the strengths and weaknesses of each
Appreciate when certain measurements are more (or less) appropriate
Understand the need for appropriate marketing measurement and the link to behaviours and outcomes
...''
Please go to the school's official website for training price and schedule:
http://www.som.cranfield.ac.uk
Phone:+44 (0)1234 751122
School Address:
Cranfield School of Management
Cranfield University
Cranfield
Bedford MK43 0AL
England
Jobs & Resumes: Bedford
Houses & Roommates: Bedford
Other training courses offered by Cranfield University:
MBA
Executive MBA
Logistics and Supply Chain Management
Finance and Management
Marketing Strategy
e-Commerce
Brand Management
Relationship Marketing
Human Resources Management
Programme and Project Management
Leading Learning and Change
Managing Organisational Performance
Business Leadership
Basic Finance for Company Directors
Building Value Through Inspired Leadership
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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