Training Course:Brand ManagementSchool/Trainer:Cranfield University
Bedford, Bedfordshire, United Kingdom
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' The aim is for students to appreciate the strategic role of the brand and the principles of brand management. The objectives will be to explore best practices in brand management at a product and at a corporate level, to analyse key trends in brand management and to familiarise students with marketing frameworks for the analysis of brand reach.
Syllabus
Building the Brand / Project Briefing
Brand Loyalty and new product development
Brand Advertising
The Organisation as a Brand
Global vs. Local Brands
Student Projects (Presentations)
On completion of the course students will:
Be able to appreciate the impact and importance of brand-based assets.
Be familiar with the principles and tools of brand management and new product development.
Have developed practical brand management skills that will enable them to seek out brand management roles upon graduating.
...''
Please go to the school's official website for training price and schedule:
http://www.som.cranfield.ac.uk
Phone:+44 (0)1234 751122
School Address:
Cranfield School of Management
Cranfield University
Cranfield
Bedford MK43 0AL
England
Jobs & Resumes: Bedford
Houses & Roommates: Bedford
Other training courses offered by Cranfield University:
MBA
Executive MBA
Logistics and Supply Chain Management
Finance and Management
Marketing Strategy
e-Commerce
Marketing Measurement
Relationship Marketing
Human Resources Management
Programme and Project Management
Leading Learning and Change
Managing Organisational Performance
Business Leadership
Basic Finance for Company Directors
Building Value Through Inspired Leadership
Effective Management
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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