Strategy and Success Maps

Cranfield University
Bedford, Bedfordshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Learn to visually map the relationships between your different performance objectives and successfully communicate your organisations strategy, through the use of strategy and success maps.

What will I get out of it?

You will:

Be able to explain the concepts of strategy and success maps
Understand the process of creating success maps
Practice creating success maps
Identify how your success map can be used to achieve strategy
Be explicit about the assumptions underpinning company performance.

What is it about?

The main themes include:

The latest thinking in performance measurement
Understanding the internal and external performance drivers
Stakeholder analysis
Value proposition for your company
Identifying the role of intangibles in strategic performance
The Balanced Scorecard and strategy maps
The Performance Prism and success maps
Understanding the pitfalls and success factors for applying this technique in your own organisation.

Who is it for?

Sponsors of performance measurement and balanced scorecard initiatives.
Facilitators, internal consultants and analysts needing to understand the technique and how it works.
Directors and line managers wishing to understand how to use these techniques in their own business units, functions or departments.
Clinics

Designed to give you the opportunity to discuss your own performance measurement and management issues outside the classroom. For Unit 1 delegates who are attending Unit 2, there will be an optional evening clinic. This will allow one-to-one discussion of any specific points in developing your own strategy maps.

...''

Phone:+44 (0)1234 751122

School Address:

Cranfield School of Management
Cranfield University
Cranfield
Bedford MK43 0AL
England



Jobs & Resumes: Bedford
Houses & Roommates: Bedford

Managing Organisational Performance
Business Leadership
Basic Finance for Company Directors
Building Value Through Inspired Leadership
Effective Management
Performance Measures
Performance Review Process
Performance Improvement Tools
Planning and Managing Action
Balanced Scorecard
Directing Sales and Key Account Management
Key Account Management - Best Practice
World Class Marketing
Marketing for Senior Non-Marketers
Strategic Customer Management
Strategic Marketing Plans
Strategic Sales
Supply Chain Management
Managing Innovation

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