Directing Sales and Key Account Management

Cranfield University
Bedford, Bedfordshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Equips Sales and Commercial Directors with the business skills they need to direct customer and internal relationships and to grow into senior executive roles.

What will I get out of it?

You will:

Improve performance through customer portfolio management
Learn how to manage across functions to deliver an integrated and responsive service to your customers
Develop your ability to manage and motivate teams of sales and key account managers
Acquire tools and techniques to effectively manage organisational issues
Strengthen your leadership skills and competences.
Your organisation will:

Improve organisational structures to support effective sales and key account management
Greater responsiveness to customer needs
More effective management of customer relationships.

What is it about?

Directing a customer portfolio
Cross functional and internal management
Implementing organisational change
Better sales forecasting
Managing reputation risk
Leading and inspiring others.

Who is it for?

Directors familiar with the operational area of sales or key account management, who have, or will shortly have, high-level commercial responsibilities.
...''

Phone:+44 (0)1234 751122

School Address:

Cranfield School of Management
Cranfield University
Cranfield
Bedford MK43 0AL
England



Jobs & Resumes: Bedford
Houses & Roommates: Bedford

Business Leadership
Basic Finance for Company Directors
Building Value Through Inspired Leadership
Effective Management
Performance Measures
Performance Review Process
Performance Improvement Tools
Planning and Managing Action
Balanced Scorecard
Strategy and Success Maps
Key Account Management - Best Practice
World Class Marketing
Marketing for Senior Non-Marketers
Strategic Customer Management
Strategic Marketing Plans
Strategic Sales
Supply Chain Management
Managing Innovation
Finance and Accounting for Managers

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