Key Account Management - Best Practice

Cranfield University
Bedford, Bedfordshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Look outside your organisation to understand your customer, and develop an approach to successfully manage your key accounts.

The effective management of major business relationships is a strategically important factor in an organisation’s performance. We have taken the lead in Europe into key account management research and this unique programme takes a practical approach incorporating the results of our exclusive research.

What will I get out of it?

You will:

Apply our best practice planning template during the course to a key account of your choice
Gain a deep understanding of the total process of key account management
Learn to focus your time and attention appropriately in the development of key accounts
Develop your ability to interface more effectively with key customers
Take away a soft copy of our best planning template to adapt for your own use at work.
Your organisation will:

Have more effective key account managers
Gain improved understanding of customers and better long-term relationships.

What is it about?

Categorise key accounts and measure profitability
Develop a deep understanding of the customer
Developing value-based customer strategies
Pricing for key accounts
Commercial strategies for key accounts
Conflict management, negotiation and internal selling.

Who is it for?

Senior managers who want to manage key relationships appropriately and profitably. Procurement managers who may want to develop an understanding of supplier relationships.

...''

Phone:+44 (0)1234 751122

School Address:

Cranfield School of Management
Cranfield University
Cranfield
Bedford MK43 0AL
England



Jobs & Resumes: Bedford
Houses & Roommates: Bedford

Basic Finance for Company Directors
Building Value Through Inspired Leadership
Effective Management
Performance Measures
Performance Review Process
Performance Improvement Tools
Planning and Managing Action
Balanced Scorecard
Strategy and Success Maps
Directing Sales and Key Account Management
World Class Marketing
Marketing for Senior Non-Marketers
Strategic Customer Management
Strategic Marketing Plans
Strategic Sales
Supply Chain Management
Managing Innovation
Finance and Accounting for Managers
Human Resources Strategy

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