World Class Marketing

Cranfield University
Bedford, Bedfordshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This programme provides a fresh and stimulating insight into important developments in marketing. We will present new marketing tools and frameworks and help you reflect on the impact of these upon your business.

"Learning in the Cranfield environment has been very stimulating, insightful and thought provoking. The expertise and background of the faculty are legendary and world-class. I am very impressed and I shall certainly recommend this school to my contacts."

Fatai Odesile, Product Group Manager, NOL, Nigeria

What will I get out of it?

You will:

Refresh and enhance your understanding of leading marketing practice and thinking
Build confidence in your ability to initiate change and development in your organisation
Develop your professional skills in an intensive, stimulating environment.
Your organisation will:

Develop a more profound definition of customer value and how to create it
Appreciate how to generate the engaging customer experience that develops more satisfied and loyal customers
Better align business processes towards improving the delivery of customer value
Critically examine core elements of marketing to ensure that your practices and policies are up-to-date and appropriate for your business mission.

What is it about?

Understanding customer value
Becoming a more customer-centric organisation
Customer behaviour
Market segmentation
Organisation branding
Best practice in Key Account Management
Integrating channels to market to build effective and efficient customer experiences
Leading edge practice for Marketing Planning

Who is it for?

Marketers with 3-5 years experience within sophisticated marketing environments looking to refresh and enhance their skills
Senior marketers within other marketing environments wishing an accelerated learning experience that enables them to appreciate best practice and identify key areas for further development of marketing in their organisations
Senior, non-marketers who find that they are now responsible (directly or indirectly) for marketing in their organisations who need to quickly understand the field at a very high level so that they can assess and direct marketing in their organisations. ...''

Phone:+44 (0)1234 751122

School Address:

Cranfield School of Management
Cranfield University
Cranfield
Bedford MK43 0AL
England



Jobs & Resumes: Bedford
Houses & Roommates: Bedford

Building Value Through Inspired Leadership
Effective Management
Performance Measures
Performance Review Process
Performance Improvement Tools
Planning and Managing Action
Balanced Scorecard
Strategy and Success Maps
Directing Sales and Key Account Management
Key Account Management - Best Practice
Marketing for Senior Non-Marketers
Strategic Customer Management
Strategic Marketing Plans
Strategic Sales
Supply Chain Management
Managing Innovation
Finance and Accounting for Managers
Human Resources Strategy
IT Leadership

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