Marketing for Senior Non-Marketers

Cranfield University
Bedford, Bedfordshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Develop and improve your understanding of marketing in order to contribute more effectively to the marketing strategy of your organisation. This programme covers the key concepts of marketing in an easily assimilated fashion, providing you with a critical understanding of the subject.

What will I get out of it?

You will:

Understand the principles of marketing
Communicate more effectively with marketing professionals
Improve your ability to assess and understand the potential of marketing and its contribution to your organisation’s success
Contribute to decision making for the marketing process
Confidently challenge ideas and proposals
Improve your ability to work as a member of a cross-functional team.
Your organisation will see:

Improved cross-functional understanding of the marketing process
Increased collaboration across departments to achieve common marketing goals
Support and contribution to marketing developments
Better communication and process management.

What is it about?

Strategic brand management �alignment to stakeholders
Customer relationship marketing
Asset based marketing
Marketing planning
Managing the marketing mix
Relationship marketing
Marketing and corporate strategy
Multi-channel marketing.

Who is it for?
Senior managers and company directors who have little or no formal marketing training who may recently have assumed responsibility for aspects of marketing or be working more closely with marketing oriented colleagues.
...''

Phone:+44 (0)1234 751122

School Address:

Cranfield School of Management
Cranfield University
Cranfield
Bedford MK43 0AL
England



Jobs & Resumes: Bedford
Houses & Roommates: Bedford

Effective Management
Performance Measures
Performance Review Process
Performance Improvement Tools
Planning and Managing Action
Balanced Scorecard
Strategy and Success Maps
Directing Sales and Key Account Management
Key Account Management - Best Practice
World Class Marketing
Strategic Customer Management
Strategic Marketing Plans
Strategic Sales
Supply Chain Management
Managing Innovation
Finance and Accounting for Managers
Human Resources Strategy
IT Leadership
Women as Leaders

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