Strategic Marketing Plans

Cranfield University
Bedford, Bedfordshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Take a hands-on approach to strategic marketing planning and work on a plan that demonstrates how to prioritise effectively to impact on revenue, profits and ultimately business success.

What will I get out of it?

You will:

Understand fully the marketing planning process
Learn how to understand your customers better - simply
Learn to stay on top by prioritising your precious resources
Be able to facilitate really effective planning
Enhance your reputation for strategic thinking.
Your organisation will:

Enjoy improved performance through understanding and sharing a common aim
Involve the right people at the right time in the planning process
Improve customer focus through simple shared tools and vocabulary
Learn to prioritise the few things that really matter
Celebrate greater business success.

What is it about?

Quick start segmentation �a very practical way to arrive at useable segments
Prioritising customer segments
Identifying the key needs of those segments
Developing segment by segment strategies
Choosing the right channel mix
Putting together the marketing plan
Action planning and implementation.

Who is it for?

Senior managers who need to develop more effective marketing plans.

Teams are welcome to attend and work on a marketing plan for their own company (maximum 5 delegates per organisation).

...''

Phone:+44 (0)1234 751122

School Address:

Cranfield School of Management
Cranfield University
Cranfield
Bedford MK43 0AL
England



Jobs & Resumes: Bedford
Houses & Roommates: Bedford

Performance Review Process
Performance Improvement Tools
Planning and Managing Action
Balanced Scorecard
Strategy and Success Maps
Directing Sales and Key Account Management
Key Account Management - Best Practice
World Class Marketing
Marketing for Senior Non-Marketers
Strategic Customer Management
Strategic Sales
Supply Chain Management
Managing Innovation
Finance and Accounting for Managers
Human Resources Strategy
IT Leadership
Women as Leaders
Presentation
Influencing Skills

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