Strategic Sales

Cranfield University
Bedford, Bedfordshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Customer relationships are valuable assets that need to be managed effectively, discover how to develop a longer-term, strategic view of customer relationships and learn how to sell in this new environment.

What will I get out of it?

You will:

Learn how to manage relationships more effectively
Transform your relationship management ability
Take a broader view of relationship management: thinking not just of current transactional view, but longer term value
Be equipped to move into a more senior sales and commercial position
Gain a deeper understanding of your personal styles, how to work with and manage people who are different and how to succeed with those people.
Your organisation will:

Gain managers who are able to manage valuable customer assets in the longer-term.

What is it about?

Identifying and winning the most attractive business opportunities
The psychology of selling
Managing conflict and negotiating for win-win
Creating powerful propositions
Sales management
Pricing
Managing customers profitably.

Who is it for?

Managers in, or who want to take on, a senior commercial or sales role and need to develop their ability to manage individual relationships.

...''

Phone:+44 (0)1234 751122

School Address:

Cranfield School of Management
Cranfield University
Cranfield
Bedford MK43 0AL
England



Jobs & Resumes: Bedford
Houses & Roommates: Bedford

Performance Improvement Tools
Planning and Managing Action
Balanced Scorecard
Strategy and Success Maps
Directing Sales and Key Account Management
Key Account Management - Best Practice
World Class Marketing
Marketing for Senior Non-Marketers
Strategic Customer Management
Strategic Marketing Plans
Supply Chain Management
Managing Innovation
Finance and Accounting for Managers
Human Resources Strategy
IT Leadership
Women as Leaders
Presentation
Influencing Skills
Organisational and Interpersonal Skills

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