Managing Innovation

Cranfield University
Bedford, Bedfordshire, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Identify the strengths and weaknesses your organisation has in driving innovation and develop an action plan for boosting performance.

Experience different types of innovation, tools, techniques and approaches to create the right culture to develop breakthrough products and services.

What will I get out of it?

You will:

Understanding the key issues in managing innovation in both manufacturing and service businesses

Be able to change organisational culture so it encourages creativity and innovation

Select and apply appropriate tools and techniques to boost an innovation programme

Set a clear direction through the development of an innovation strategy that focuses on creating breakthrough products and services that bring sustainable competitive advantage.
Your organisation will benefit from:

Determine current performance levels and know how to create a more innovative company

Significantly increased focus on new products and services.

What is it about?

The "innovation process"
The four main types of innovation: product, service, process and business innovation
Key aspects of managing innovation:
‘The Innovation Pentathlon�
Developing an innovation strategy and strategic road mapping
Developing winning ideas
Developing new products and services
Building an innovative organisation
Determining performance:
Measures of innovation
The innovation audit
Making it happen �barriers to innovation, managing change and overcoming the barriers.

Who is it for?

Delegates who are responsible for managing innovation. This includes senior managers, R & D managers, marketing executives and project leaders. The programme is particularly relevant for "innovation managers" (an emerging job title at leading companies).

...''

Phone:+44 (0)1234 751122

School Address:

Cranfield School of Management
Cranfield University
Cranfield
Bedford MK43 0AL
England



Jobs & Resumes: Bedford
Houses & Roommates: Bedford

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Directing Sales and Key Account Management
Key Account Management - Best Practice
World Class Marketing
Marketing for Senior Non-Marketers
Strategic Customer Management
Strategic Marketing Plans
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Supply Chain Management
Finance and Accounting for Managers
Human Resources Strategy
IT Leadership
Women as Leaders
Presentation
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High Performance Business Teams

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