Master of Commerce (Marketing)

Curtin Business School
Perth, WA, Australia

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course is designed for applicants wanting to develop expertise in a functional area of marketing. The course emphasises research preparation to be used in exploring a particular aspect of marketing through in-depth research and projects.

Students study units such as research methodology, and a business dissertation (Marketing). Optional units such as competitive marketing strategies, marketing intelligence and research, buyer behaviour and analysis, strategic business planning, business research project (Marketing), current marketing issues, sales management and negotiations, marketing of services, tourism and event marketing, international marketing, public relations principles, public relations strategies, marketing law and advertising are offered.

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Phone:+61 8 9266 7715

School Address:

Curtin Business School
Curtin University of Technology
GPO Box U1987
Perth WA 6845
Australia

Jobs & Resumes: Perth
Houses & Roommates: Perth

Graduate Certificate in Business
Graduate Diploma in Business
MBA
Master of Leadership & Management
Graduate Certificate in Advertising
Graduate Certificate in Marketing
Graduate Certificate in Public Relations
Graduate Certificate in Entrepreneurship
Graduate Certificate in Human Resources
Graduate Certificate in Strategic Procurement
Graduate Certificate in Tourism Management
Master of Human Resources
Master of International Business

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