Marketing

Durham Business School
Durham, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The Durham MA in Marketing is accredited by the Chartered Institute of Marketing (CIM) and offers exemptions for successful students who wish to join the CIM. Core and elective modules
Core and elective modules are studied between September and May. There are 7 core modules:

Strategy (Sept-Dec)
Business Economics and Accounting (Sept-Dec)
Organisation Behaviour
Buyer Behaviour and Marketing Communications (Jan-May)
Practising Social Marketing
Strategic Marketing Management (Jan-May)
Research Methods in Business and Management (Sept-May)
You then choose 1 elective module from a varied portfolio, studied between January and May. Those currently on offer include:

Change, Work and Society
Corporate Governance
East Asian Business and Management
Global Strategic Management
Innovation and Technology Management
Management Decision Making
New Venture Creation
Small Business
Strategy and Organisation
Elective modules reflect current managerial thinking, academic debate and the research interests of the School; as such they are subject to change.
...''

Phone:+44 (0)191 334 5200

School Address:

Durham Business School,
Durham University,
Mill Hill Lane,
Durham DH1 3LB, UK

Jobs & Resumes: Durham
Houses & Roommates: Durham

MBA
Executive MBA
MBA Finance
Enterprise Management
Investment, Banking and Finance
Human Resources Management
Leadership

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