Pharmaceutical Marketing

EADA, Escuela de Alta Dirección y Administración
Barcelona, Spain

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' It will provide you with a broad and comprehensive perspective of the functioning and management of a marketing department within the specific and delicate context of the health sector, which offers enormous possibilities for expansion. The pharmaceutical industry finds itself in an excellent position to take on this challenge, if it is capable of finding the appropriate marketing style and professionals.
The programme will enable you to analyse, design strategies and take marketing and planning decisions.
You will be able to take on the complete management of any pharmaceutical or Para pharmaceutical product: from its conception, its development and launching right up to achieving growth and profitability forecasts throughout the products life cycle.
To foment creativity in finding innovative solutions in mature market segments. To develop new parapharmaceutical product concepts and manage other emerging businesses such as generic products sold to hospitals.


Participant Profile
This programme is ideally suited for people who work in marketing departments within the Pharmaceutical industry, such as product managers, assistants, heads of market research, who need to consolidate and broaden their conceptual base in marketing. It is also of interest for pharmacists, doctors, chemists, biologists and other graduates in healthcare sciences, commercial teams from the pharmaceutical industry or even to young graduates who wish to specialise in this area.

Methodology
EADA has opted for teaching through practice. This programme is based on a methodology that combines the presentation of theoretical concepts with the practical application of knowledge by means a final project where participants can put into practice everything they have learned. As the project is developed, questions and logical solutions arise similar to those of day to day cases in the area of pharmaceutical marketing. The tutoring of those who are responsible for the subjects and contents provides participants with the expert’s viewpoint within a framework which encourages the continuous exchange of opinions. In short , this is a participative programme that aims to be effective in real situations.

...''

Phone:+34 934 520 844

School Address:

EADA Campus Barcelona
C/ Aragó 204 - 08011 Barcelona
Phone. +34 934 520 844 - Fax. +34 933 237 317

EADA Campus Collbató
Urb. Beltrán S/N - 08293 Collbató
Phone. +34 937 770 125 - Fax. +34 937 770 175


Jobs & Resumes: Barcelona
Houses & Roommates: Barcelona

Dirección de proyectos
Estrategia de creatividad e innovación
Retos del management del Siglo XXI
Gestión de los ciclos de empresa
Finanzas para directivos no financieros
Sales Management
Sales and Negotiation Techniques
Communication Management
Product Manager
Conceptual Marketing
Credit management
Costing and Budgeting
Accounts Management and Company Tax
Balance Sheet
General Accounting
Corporate Finance
Strategic Labour Relations
Salary Package
Purchasing Management

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: Try the search form on top of each page to find the latest course information, using course topic and location as keywords. Keep the course topic keyword short to get more results.