Training Course:Customer-Focused OrganizationSchool/Trainer:School of Business and Economics, University of Exeter
Exeter, Devon, United Kingdom
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' This module explores the concept of customer focus from interdisciplinary perspectives. Building upon the marketing concept, students will be exposed to models, concepts and examples of customer focus in several management functions, including operations, service marketing, consumer research, and leadership; and across several industries, including manufacturing, services, and tourism.
Syllabus Plan
Day 1 Process Management (Andi Smart)
- how products and services are delivered to customers
- how organisations manage their business processes to meet customer requirements
Day 2 Customer Satisfaction (Roger Maull and Irene Ng)
- Identifying and managing Capacity
- Yield management
Day 3 Customer Behaviour (Alan Bradshaw)
-models of the consumer
-research
-segmentation
Day 4 Services and Counter cases (Tim Coles)
-tourism
-retailing
Customer Focussed Leadership (Richard Bolden)
- public sector focus
Assessment
Research paper based on module readings, lectures, and student’s interests and experience. Topic is to focus on applications and insights into customer focus in an organisation. 3500 words.
...''
Please go to the school's official website for training price and schedule:
http://www.sobe.ex.ac.uk
Phone:+44 1392 263200
School Address:
School of Business and Economics
University of Exeter
Streatham Court
Rennes Drive
Exeter
EX4 4PU
UK
Jobs & Resumes: Exeter
Houses & Roommates: Exeter
Other training courses offered by School of Business and Economics, University of Exeter:
Personal Effectiveness Coaching
Human Resources Management
Marketing Imagination
Strategic Resources & Operations
Global Economy
Accounting for Management Control
Finance for Managers
Behaviour in Organizations
Strategy for Managers
Mergers & Acquisitions
Genesis, Growth and Impact of New Enterprises
Governance & Ethics
Part-Time MBA
Full-Time MBA
Project Management
Operations Management
Accounting and Finance for Managers
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