International Marketing

University of Glasgow Business School
Glasgow, Scotland, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This programme examines the shifts in supply and demand characteristics in markets throughout the world and to an ever-changing competitive environment. The programme is similar to the Market Entry and Development stream, but adopts a more pragmatic and operational view of marketing activities.

The core courses are completed between October and December. In addition to the core courses listed, students in the Corporate Development stream will take one further compulsory course: Project and Change Management.

Understanding the World Business Environment
This course aims to provide the student with the building blocks to understand the context of international marketing, trade theory, political economy of international trade, monetary/legal environment, culture, and globalisation of the firm. It will give the tools to analyse / evaluate the international marketing environment.

Electives
From February to May, students take three electives selected from a range, which is likely to include courses on:

E-Commerce
Export Marketing
Analytical Marketing
Internationalisation of SMEs
Business Environment in China
A Module outline [in pdf format] can be obtained by clicking here.
...''

Phone:+44 [0] 141 330 3993

School Address:

University of Glasgow
School of Business and Management
Gilbert Scott Building
GLASGOW, G12 8QQ
Scotland, UK



Jobs & Resumes: Glasgow
Houses & Roommates: Glasgow

MBA
part time MBA
MA Honours in Business & Management
Corporate Advantage
Enterprise and Business Growth
International Business
International Financial Management

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