Training Course:MSc Marketing and Communications ManagementSchool/Trainer:Hull University Business School
Hull, Scarborough, United Kingdom
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' The MSc Marketing and Communications Management develops a deep understanding of the marketing manager’s role in the international business environment. As well as developing the critical skills which underpin the evaluation of potential communications and media vehicles in complex domestic and international environments, the programme aims to foster the ability to choose, design, implement and evaluate creative message strategies for different target audiences and to select the appropriate media channels to communicate such messages for best impact.
The detailed examination of case examples encourages an appreciation of best practice in the marketing communications industry and emphasises the importance of project teams.
The dissertation or consultancy project builds on the subject and intellectual skills developed over the taught component, allowing students to explore an issue in marketing communications in some considerable depth.
The MSc Marketing and Communications Management is aimed at both recent graduates, with little or no working experience, and those who have been working and now wish to pursue advanced study. It consists of
Principles of Marketing Management
Integrated Marketing Communications
Professional Skills
Research Methods
Advertising and Media
International Marketing
PR and Organisational Communications
Buyer Behaviour
dissertation or consultancy project
...''
Please go to the school's official website for training price and schedule:
http://www.hull.ac.uk/
Phone:+44 (0) 1482 463010
School Address:
Hull University Business School, Hull, HU6 7RX, United Kingdom
Jobs & Resumes: Hull, Scarborough
Houses & Roommates: Hull, Scarborough
Other training courses offered by Hull University Business School:
CIM Professional Postgraduate Diploma
Transforming Leadership
Improving Business Performance
MSc Business Management
MSc(Econ) Economics and Business
MSc Financial Management
MSc International Business
MSc International Tourism Management
MSc Logistics and Supply Chain Management
MSc Marketing Management
MSc Public Sector Management
MSc Real Estate Investment Management
MBA
Executive MBA
Part-time MBA
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