Services Management

IAE Aix-en-Provence
Aix en Provence, France

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' SMBG Ranking: the Master Services Management of the IAE Aix is ranked among the best Programmes in Services Marketing.

Objective
The pedagogic objective is to prepare participants for the responsibilities of functional of operational management in commercial firms, service providers, or industrial firms developing their service activities. It is therefore a question of training managers capable of applying knowledge acquired in the principal functional domains in the field while at the same time taking into account the specificities of service management. The originality of this specialisation is in the teaching of three disciplines that are essential for service management: Marketing, Human Resources and Operations.

Admission Requirements
1st year of the Master’s Programme (Master’s of Science in Management only):
For admittance: a first university degree obtained after at least 3 years of higher education (Bachelor or equivalent qualification or 180 ECTS in the EU context)

Admission based on the following: TAGE-MAGE or GMAT; TOEFL, TOEIC or IELTS (DELF2 for non-French speakers); professional career goals; previous studies; an interview.

2nd year of the Master’s Programme:
For admittance into the Master’s in Management: a first university degree obtained after at least 4 years of higher education (Bachelor or equivalent qualification or 240 ECTS)

For admittance into the specialised Master’s of Science in Management: a first university degree obtained after at least 4 years of higher education in the field of Management Studies (Bachelor or equivalent qualification, or 240 ECTS in the EU context)

Admission based on the following: TAGE-MAGE or GMAT; TOEFL, TOEIC or IELTS (DELF2 for non-French speakers for the Master’s of Science in Management only); professional career goals; previous studies; an interview.

Organisation of Studies
First year of the Master’s:
The first year of the Master’s of Science in Management provides general courses in the Management of Organisations. It is the same for all of the students who will then choose their specialty for their second year. However, they will have the possibility, at the same time as the common-core syllabus, to discover the various specialties offered in second year through specific training courses called "Preludes".

Second year of the Master’s:
It is not really until the second year that students begin training for the profession of Service Management.

Programme Overview
The number of students is limited to 40. It is open to executives in continuing education as well as to students in initial education.

The pedagogic methods used are the following: case studies, simulations, presentations of experience by professionals, applied work in the field, conferences. The programme ends with an internship of three to six months in a firm. The aim of the internship is to analyse and resolve a problem linked to the management of a service activity. The internship can be performed in a private or public firm. The student then writes a thesis that is followed up by a faculty member in the specialty and an employee of the firm. Continuous student assessment is ensured according to the methods adapted to the characteristics of each discipline in the programme and announced by the directors of seminars at their beginning. Regular and active participation throughout the programme is necessary to obtain the diploma.

Structure and Content of the Programme
Courses provided
Introducing Service activities
Human Resources Management in Service activities
Marketing Tools
Detailed Service Marketing
Service Operations Management
Service Borders
Services Strategy
International Seminars (to be chosen from those proposed)
The International Seminars, designed to broaden participants’ horizons, not specialise them, are taught in English by foreign guest lecturers. They are offered to all IAE participants from all degree programmes, ensuring a lively mix of diverse groups. These seminars are highly interactive.

Career Decisions : What job is right for you? What job are you right for? How can you present yourself to get that job?
English �21 hrs. �Sem. 1 �3 ECTS �Bill ACKER (USA/UK)

Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story�to help you to secure a job that suits your career history, training, personality and abilities
Project Management
English �21 hrs. �Sem. 1 �3 ECTS �John ALGAR (UK)

The seminar objective is to provide participants with the basic skills of Project Management and to understand the role that it has in achieving business strategy. Specific objectives are: ï‚?To understand the relationship between project objectives and business objectives. ï‚?To learn the basic tools and techniques of modern project management o To identify the work requirements of each project o To create achievable plans based on the work required o To understand the issues relating to monitoring and control ï‚?To understand the elements of project risk management ï‚?To recognise the value of effective teamwork and management and their contribution to the success of a project. ï‚?To improve personal and team skills
Define Your Long-Term Life Goals �Find Your Mission
English �21 hrs. �Sem. 2 �3 ECTS �Jeanne CAPODANO (Canada)

- Help you discover your mission, in other words your personal and unique participation in society and in the world. - Allow you to take some quiet time to explore your professional motivations. - Give yourself the space to examine your interests, your passions, your dreams and how to integrate them in the different areas of your life. - Know yourself better: explore your personal values, needs and priorities; build a picture of your “ideal�life. - Share your feelings, thoughts and ideas with the group. - Experience the ways in which creative activities like mime, drawing, “collage� writing…may help you attain the objectives of the seminar. For these activities, no need to be a confirmed artist, just good will is enough!
Global Presentation and Public Speaking Skills
English �21 hrs. �Sem. 2 �3 ECTS �Fiona CASEY (Irish-American)

This seminar was originally developed for the key commercial managers of international advertising agencies who wanted to able to acquire an easy, fast yet effective approach to making presentations. Since then, it has been offered in multinationals for managers from more than 25 countries who work with colleagues and clients from around the world. Indeed, making presentations in front of international audiences has become a skill that managers are expected to master and yet many are unprepared for the challenge. This course, for the students of IAE, allows them to hone their presentation skills for international audiences. At the end of the session, they should be able to: - gain awareness of diverse cultural expectations in communication and set realistic objectives for their presentation, - adapt their presentation style for an international audience and acquire techniques to structure it in an appropriate way, - overcome « stage fright » and enjoy speaking in public. Participants will be able to use what they have learned in the seminar not only at IAE but also in their future professional con ...''

Phone:+33 (0)4 42 28 08 08

School Address:

Institut d’Administration des Entreprises d’Aix-en-Provence
Clos Guiot Puyricard - CS 30063
13089 Aix en Provence Cedex 2 France



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