Internal & External Communications

IAE Aix-en-Provence
Aix en Provence, France

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' SMBG Ranking: the Master in Internal and External Communications and Change Leading of the IAE Aix is ranked among the best Programmes in Communications.

Objective
Communication, as much internal as external, is a key mission in management. It depends on the skills and the stakes that must be shared by the specialists in the domain and all of the managers.

The development corporate communication missions favours more and more the advice of managers in order to implicate them in the conception and steering of communication strategies and processes.

Intended Public
This programme is intended for all graduates with three years of study after high school for entrance into the 1st year of the Master’s and all graduates with four years or more of study after high school for admission into the 2nd year of the Master’s from all disciplines in higher education who wish to become corporate external or internal communications directors.
This programme is particularly adapted to candidates with (through internships or missions) experience in corporate life or in the communication process (firms/organisations/projects).
The specialty is also open to participants under the status of continuing education.

Organisation of Studies
First year of the Master’s:
The first year of the Master’s of Science in Management provides general courses on the Management of Organisations. It is the same for all of the students who will then choose their specialty for their second year. However, they will have the possibility, at the same time as the common-core syllabus, to discover the various specialties offered in second year through specific training courses called "Preludes".

Second year of the Master’s:
It is not really until the second year that students begin Management of Corporate Communication.

Programme Overview
The number of students is limited, 30 to 40 participants. It is open to executives in continuing education and students in initial education. The pedagogic methods associate case studies, the experience of professionals, applied work in the field. Group work is emphasised in this programme.

Continuous student assessment is ensured for each course in the specialty and according to the methods announced by each professor. Regular and active participation throughout the programme is necessary to obtain the diploma.

Promo 2006-07 :

Structure and Content of the Programme
Introduction: First Year Master’s / Generalist
Communications Courses

First year students select “sample courses�to discover the different professions of their possible majors, and to attend a course in some of them.

2 sample courses in Communication

Analyse des évolutions de l’environnement sociologique et culturel des entreprises / Introduction à la communication interne
International Communication
Mandatory Communication Courses
Initiation aux théories de la communication

Initiation aux stratégies de communication

Anglais 24H

Mandatory Communication courses if they have not been approached in previous studies
Analyse stratégique et communication / Revue de presse, analyse et synthèse

Les processus de conceptualisation (de l’idée aux concepts)

Identité, image et représentations

La communication orale

Les métiers de la communication

Internal & External Communications Programme:
Three parts:

Basis of Internal & External Communications :

Theory
Théories de la communication

Etudes d’opinion
Identité, image et représentations
Communication corporate

Communication institutionnelle

Relations publiques

Lobbying
Communication financière

Communication et développement durable

Communications Strategy

Stratégie de communication
Plan de communication
Communication internationale
Publicité
Internal Communications

Communication interne
Théroies des organisations
Pratiques professionnelles de la communication :

Communication évènementielle

Communication évènementielle

Relations presse

Média training
Supports opérationnels
Conception et créativité
Communication sur internet
Méthodolgies d’entretien
Management de la conduite du changement

Les compétences relationnelles et d’animation

Développement relationnel et intelligence émotionnelle

Créativité et innovation
Conduite de réunion
Traitement de la demande
Gestion du stress
Gestion des conflits
L’intelligence stratégique

Leadership
Stratégie et changement post-fusion et acquisitions
La veille (stratégique, interne, concurrentielle, sociale, culturelle et technologique)

L’anticipation et la gestion de crises

L’accompagnement du changement

Les typologies du changement
Les processus de changement et le pilotage opérationnel du changement
Les processus de communication du changement
La communication multiculturelle

Les NTIC et leur positionnement stratégique dans la communication

Le manager des transitions et des interrelations

Transitions individuelles, transitions collectives
Socialisation et changement
Changement par l’approche systémique

Coaching et team building

International Seminars (to be chosen from those proposed)
The International Seminars, designed to broaden participants’ horizons, not specialise them, are taught in English by foreign guest lecturers. They are offered to all IAE participants from all degree programmes, ensuring a lively mix of diverse groups. These seminars are highly interactive.

Career Decisions : What job is right for you? What job are you right for? How can you present yourself to get that job?
English �21 hrs. �Sem. 1 �3 ECTS �Bill ACKER (USA/UK)

Identifying a Career Path that suits you o Using psychological tests to look at yourself to see what kinds of jobs you would find congenial and where your personal qualities would bring you success o Looking underneath the job titles in your CV and the course titles of your formal studies and qualifications to understand the themes that run through your career o Looking underneath the job titles of careers you might pursue to appreciate the competences involved and interpersonal styles appropriate to those careers Organising yourself to get onto that Career Path o Preparing your CV and your interview ‘story�to help you to secure a job that suits your career history, training, personality and abilities
Project Management
English �21 hrs. �Sem. 1 �3 ECTS �John ALGAR (UK)

The seminar objective is to provide participants with the basic skills of Project Management and to understand the role that it has in achieving business strategy. Specific objectives are: ï‚?To understand the relationship between project objectives and business objectives. ï‚?To learn the basic tools and techniques of modern project management o To identify the work requirements of each project o To create achievable plans based on the work required o To understand the issues relating to monitoring and control ï‚?To understand the elements of project risk management ï‚?To recognise the value of effective teamwork and management and their contribution to the success of a project. ï‚?To improve personal and team skills
Define Your Long-Term Life Goals �Find Your Mission
English �21 hrs. �Sem. 2 �3 ECTS �Jeanne CAPODANO (Canada)

- Help you discover your mission, in other words your personal and unique participation in society and in the world. - Allow you to take some quiet time to explore your professional motivations. - Give yourself the space to examine your interests, your passions, your dreams and how to integrate them in the differ ...''

Phone:+33 (0)4 42 28 08 08

School Address:

Institut d’Administration des Entreprises d’Aix-en-Provence
Clos Guiot Puyricard - CS 30063
13089 Aix en Provence Cedex 2 France



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