Key Account Management

Instituto de Empresa
Madrid, Spain

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' As markets are becoming more competitive, products and services are rapidly commoditizing, and customers are increasingly savvier and more demanding, the role of the Key Account Manager becomes more important and challenging than ever. In today’s competitive and demanding markets, executives should gain a deeper understanding of their customer needs. Therefore, they should be able to anticipate potential competitive responses to their actions and provide plausible and profitable solutions. This program is designed to equip account managers with the new tools and techniques to help them successfully manage their key account relationships.

Key Account Management is an intensive three-day program that will provide its participants with cutting-edge frameworks, perspectives and techniques to develop and manage value-based customer strategies in order to gain a deeper understanding of the whole process of Key Account Management.
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Phone:+34 915 689 600

School Address:

Instituto de Empresa
María de Molina, 11
28006 Madrid
Spain

Jobs & Resumes: Madrid
Houses & Roommates: Madrid

Negociación y comunicación
Dirección de Proyectos
Supply Chain Management
Compras y Aprovisionamiento en Supply Chain Management
Credit Management
Telecomunicaciones Para No Técnicos
Innovative Leadership
Executive Negotiation
Brand Management
Digital Marketing
Consumer Marketing Strategy

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