Consumer Marketing Strategy

Instituto de Empresa
Madrid, Spain

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Consumer marketing executives are constantly expected to sell more products to more people for more money more often. This is a challenging task at hand in a highly competitive global business environment where product lifecycles are shortening, new marketing and communication tools are constantly appearing, technology is rapidly changing, and highly fragmented consumer segments are savvier and harder to reach than ever.

Consumer Marketing Strategy is an intensive four-day international executive program designed to provide participants with cutting-edge theory and sound consumer marketing practice for competitive advantage. Participants will learn how to overcome all the marketing noise, identify attractive targets, design more competitive offerings, and translate their company’s marketing strategy into successful marketing tactics.
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Phone:+34 915 689 600

School Address:

Instituto de Empresa
María de Molina, 11
28006 Madrid
Spain

Jobs & Resumes: Madrid
Houses & Roommates: Madrid

Dirección de Proyectos
Supply Chain Management
Compras y Aprovisionamiento en Supply Chain Management
Credit Management
Telecomunicaciones Para No Técnicos
Innovative Leadership
Executive Negotiation
Brand Management
Digital Marketing
Key Account Management

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