Managing Technological Change in Media and Entertainment

IESE Business School - University of Navarra
Barcelona, Madrid, Spain

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Technology innovations are redefining every aspect of the M&E industry. If you’re not up to speed, you’re off the map. Optimize your understanding of this new environment. Learn how to capitalize on technology-driven changes, and how to seize opportunities where others see obstacles. Attain analytical tools so you can act more strategically, and competitively, as new developments arise.

The Managing Technological Change program is jointly offered with the IESE Business School, which has an active partnership with IME.

Topics to be Covered:

Analysis of the technological playing field in Media &Entertainment
The information value chain
IP technology
Disruptive technologies
The effects of technological change on the marketing and consumption end of the business
Marketing in the digital age
Fostering creativity and innovation.

About IME
With media and entertainment business models in flux, today’s executives need more business acumen and market savvy than ever. IME programs help media professionals attain the strategies and methods to transform today’s challenges into optimal results. Program participants also benefit from dynamic interaction with senior-level colleagues from other M&E companies.
...''

Phone:(+34) 93 253 4200

School Address:

IESE Business School - Barcelona Campus
Avenida Pearson, 21
08034 Barcelona
Spain
telephone: (+34) 93 253 4200
fax: (+34) 93 253 4343

IESE Business School - Madrid Campus
Camino del Cerro
del Águila, 3
28023 Madrid
Spain
telephone: (+34) 91 211 3000
fax: (+34) 91 357 2913


Jobs & Resumes: Barcelona, Madrid
Houses & Roommates: Barcelona, Madrid

Personnel Management and Labor Relations
Global Executive MBA
Leadership Competencies
Inside India
Inside China
New Technology Playgrounds
Managing Value Networks in Times of Change
Critical Leadership
Inside Africa
Innovation Management
Desarrollando la creatividad y la innovación en la empresa
Hacer realidad la estrategia: implantación y seguimiento
Asegurando la continuidad en la empresa familiar
Dirección de Recursos Humanos: la nueva responsabilidad estratégica
Mujer y liderazgo: competencias directivas, networking y conciliación
Gestión del Cambio
Negociar con eficacia
Comunicar con eficacia y persuasión
Finanzas operativas: gestión del circulante y de la tesorería

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