Training Course:MarketingSchool/Trainer:Judge Business School, University of Cambridge
Cambridge, United Kingdom
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' A strong customer focus is essential for business success. Simply put, markets are too competitive and product life cycles too short for businesses to have a chance at competitive success without having a strong market and customer focus. Customers are the very reason that businesses exist and marketing is singularly focused on understanding how to create value for customers. Creating superior customer value leads to the sort of customer satisfaction and loyalty that ensures high and sustainable cash flows.
In this course we focus on how firms implement the marketing concept. More specifically, we consider how they serve customers better than competitors under conditions of continuous change. To do this, we discuss what it is to be a market-oriented firm. We consider customer behaviour as a basis for understanding what customers value and how this might differ between market segments. We discuss the logic of relationship marketing before considering in more detail the tools that marketers can use to build valuable and sustainable differentiation relative to competition.
In summary, the course helps students to understand how marketing contributes to overall business strategy, while providing the conceptual, technical and interpersonal skills marketing managers need to communicate effectively in the business world.
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Please go to the school's official website for training price and schedule:
http://www.jbs.cam.ac.uk/
Phone:Tel +44 (0)1223 339700
School Address:
Judge Business School, Trumpington Street, Cambridge, CB2 1AG, UK
Jobs & Resumes: Cambridge
Houses & Roommates: Cambridge
Other training courses offered by Judge Business School, University of Cambridge:
MBA
Accounting
Finance
International Business
Financial Management
Operations Management
Corporate Governance
Negotiation
Social Enterprise and Community Development
MPhil in Innovation, Strategy and Organisation
MPhil in Finance
Strategic Management
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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