Product Marketing Strategies for Impact

Judge Business School, University of Cambridge
Cambridge, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Successful products require successful marketing strategies. The course provides helpful tools and techniques for those associated with the marketing of the product to potential customers. The course is intended for managers to improve the decision analysis for marketing products through an understanding of the four key Ps of marketing: product, pricing, placement and promotion.

Those in Product marketing in a business must address fundamental questions:

What products will be offered: the breadth and depth of the product line
Who are the target customers?
How will the products reach those customers?: the distribution channels to be utilised
Why will customers prefer your products to those of competitors?: the distinctive qualities and value
There are key skills required for successful product marketing including competitor analysis, market research, technical writing, ROI and NPV analyses on investments and strategising how decision criteria of the customers can change.

Topics
Principles of successful product marketing
Competitor analysis
Market research for success
Product requirements vs. marketing requirement
Understanding ROI and NPV analyses on investment
How product marketing is linked to product management
Changing decision criteria of customers
Benefits
Learn how best to develop and execute a marketing strategy in competitive markets
Understand how product requirements are related to marketing requirements
Develop tools and decision analysis required for successful product marketing
Participants earn a certificate of programme completion. Units for completing the course on Product Marketing Strategies for Impact may apply towards a Cambridge Executive Education General Management Certificate.
...''

Phone:Tel +44 (0)1223 339700

School Address:

Judge Business School, Trumpington Street, Cambridge, CB2 1AG, UK

Jobs & Resumes: Cambridge
Houses & Roommates: Cambridge

Leveraging Organisational and Cultural Change
Managing Risk and Opportunities
Project Management
Lean Principles for Strategic Business Transformation
Leading Virtual Teams
Outsourcing
High Performance Teams
Finance and Accounting for Non-Financial Managers
Financial Analysis for Business Performance
Finance for Executives
Customer Loyalty
Health Management
Clean Energy

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