Advertising and the Creative Economy MA

Kingston University
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The UK’s media sector is extremely successful worldwide. Our advertising market is rated as the fourth largest in the world, producing world-class TV formats and output.

If you are currently employed in or would like to develop a career in advertising, the Advertising and the Creative Economy course is ideal. It will develop your creative skills while also giving you an overview of how to manage the industry effectively within the creative economy.

What you will study
By the end of the course, you will be equipped with the leading-edge knowledge and practical skills needed to succeed in this area of the creative economy.

Assessment
A mixture of project work and formal assessments, including essays, case studies, reports and presentations, plus the final dissertation or business report (approx 15,000 words).

Part 1: core modules


The Creative EconomyManaging Creativity and InnovationCreative LeadershipContemporary Issues in the Creative Economy

Part 2: specialist modules


Corporate Branding and StrategiesMarketing CommunicationMarketing Strategy

Part 3: personal project (choose one)


DissertationInnovative project ...''

Phone:+44 (0)20 8547 2000

School Address:

Kingston University
River House
53-57 High Street
Kingston upon Thames
Surrey KT1 1LQ
UK


Jobs & Resumes: London
Houses & Roommates: London

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