Marketing

Kingston University
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Designed for graduates of any discipline, this Marketing MA course will launch your career in marketing by teaching you the latest in marketing theory and practice. It will prepare you for a variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business-to-business marketing and not-for-profit marketing. It will also prepare you for a career in specialist marketing areas, such as market research, advertising, public relations and direct marketing.

What you will study
You will study eight core modules, plus an extra module of your choice, addressing the latest issues in marketing theory and practice. You will learn about the operational management decisions that form the basis of the marketing plan from an international perspective. You will look at how marketing strategy places marketing management decisions and marketing plans within the broader framework of the organisation’s corporate structure, industry and business environment. You will examine the principles and theory of investment behaviour and their relevance to marketing decisions. You will also focus on the collection, analysis and use of marketing data for marketing decisions, as well as the behaviours of buyers. In addition you will be introduced to advertising, sales promotions and public relations, and the importance of an integrated communications campaign.

Assessment
Examinations, individual and group-based assignments, presentations, time-constrained work and case studies, dissertation

Core modules


Buyer BehaviourMarket ResearchMarketing CommunicationsMarketing FinanceMarketing ManagementMarketing StrategySurvey AnalysisPersonal and Professional DevelopmentResearch Methods and Dissertation

Option modules (choose 1)


Business-to-Business MarketingDirect MarketingInternet MarketingRetail Marketing and StrategyServices Marketing ...''

Phone:+44 (0)20 8547 2000

School Address:

Kingston University
River House
53-57 High Street
Kingston upon Thames
Surrey KT1 1LQ
UK


Jobs & Resumes: London
Houses & Roommates: London

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