Services Marketing

Kingston University
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This module evaluates theories and techniques to optimise services marketing.

Areas of study will include:

Managing customer expectations and perceptions
Strategies for improving service quality
Strategies for attracting and retaining the most appropriate staff
Managing supply and demand
Pricing and calculating break even and yield
Key communication variables
Strategies for dealing with complaints
...''

Phone:+44 (0)20 8547 2000

School Address:

Kingston University
River House
53-57 High Street
Kingston upon Thames
Surrey KT1 1LQ
UK


Jobs & Resumes: London
Houses & Roommates: London

Human Resource Management PgDip/MA
Human Resources Strategy and Change MA
International Human Resource Management MA
International Supply Chain and Logistics Management MA
Supply Chain Management
Logistics
Outsourcing Fundamentals
Marketing
MBA
Project Risk Management
Strategic Management of E-Business
Strategic Marketing Management MA
IT and Strategic Innovation
Geographical Information System
Software Engineering Tools
Software Quality Assurance
Wireless Communications
Internet Wireless Networks
Pharmaceutical Analysis

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