Strategic Marketing Management MA

Kingston University
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' If you are a marketing professional working in the public, private or not-for-profit sectors, and have a thorough grounding in the basic principles of marketing, the Strategic Marketing Management MA course will help you to differentiate yourself by elevating your career to another level. It focuses on the strategic implications of marketing decisions, the theoretical aspects of marketing, and the application of advanced marketing techniques. This course will equip you with the knowledge and skills necessary to make an immediate and positive impact on your job performance.

What you will study
After an induction programme introducing you to the Business School and the expectations and ethos of the course, you will go on to study modules that will enable you to develop an advanced level of understanding of current marketing concepts, along with the key skills and techniques appropriate to senior marketing managers. You will look at different marketing management models, frameworks and processes, and will apply advanced analytical techniques in solving marketing problems. You will also learn how to formulate and evaluate effective marketing strategies. In addition, you will explore the strategic implications of buyer behaviour and how it relates to problems in marketing and consumer regulation.

Assessment
Assignments, exams, research proposal, dissertation

Core modules


Advanced Marketing ManagementAdvanced Marketing StrategyThe Strategic Implications of Internet MarketingResearch Methods and DissertationPersonal Development

Option modules (choose 1)


A Strategic Perspective to Business-to-Business MarketingDirect Marketing: A Strategic PerspectiveInternational Marketing: A Strategic PerspectiveMarketing Communications StrategyMarketing Research StrategyRetail Marketing and StrategyServices Marketing: A Strategic PerspectiveThe Strategic Implications of Internet Marketing ...''

Phone:+44 (0)20 8547 2000

School Address:

Kingston University
River House
53-57 High Street
Kingston upon Thames
Surrey KT1 1LQ
UK


Jobs & Resumes: London
Houses & Roommates: London

International Human Resource Management MA
International Supply Chain and Logistics Management MA
Supply Chain Management
Logistics
Outsourcing Fundamentals
Marketing
MBA
Project Risk Management
Services Marketing
Strategic Management of E-Business
IT and Strategic Innovation
Geographical Information System
Software Engineering Tools
Software Quality Assurance
Wireless Communications
Internet Wireless Networks
Pharmaceutical Analysis
e-Commerce PgDip/MSc
Mobile Location-Based Services PgDip/MSc

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