Marketing Management

Lancaster University Management School
Lancaster, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This programme is an advanced Masters in Marketing, with the emphasis on bringing together academic and business excellence in one of the UK’s two 6* world-class research centres for business and management.

The programme is aimed at candidates with significant academic or work-based experience of marketing, and seeks to enrich and build on existing knowledge as a base for a successful career in industry or the public services or for further research study (PhD).

The programme has an emphasis on marketing practice, which enables us to focus on the key problems faced by marketing managers, and to align the course with the sorts of skills and knowledge required by employers. From the outset, you will be gaining real marketing practice while studying the intellectual and knowledge bases of marketing. This will:

Enable you to think critically about the application of marketing
Improve your abilities to overcome the problems typically associated with the implementation of marketing strategy and programmes
Develop your technical and inter-personal skills that are necessary for marketing management roles
Throughout the programme we use a variety of cases and projects to evaluate the integration of theory and practice in marketing management. Company-based projects are therefore integral to the course and the Department has strong links with international organisations, including Microsoft and Reebok.

Many of these organisations form the basis of the cases and projects used on the programme.

...''

Phone:+44(0)1524 594285

School Address:

Lancaster University Management School, Lancaster LA1 4YX, UK

Jobs & Resumes: Lancaster
Houses & Roommates: Lancaster

MSc Money, Banking & Finance (Economics)
Human Resource Development & Consulting
Human Resource & Knowledge Management
E-Business & Innovation
Information Technology, Management & Organisational Change
MSc Management & Marketing
MSc/LL.M Management & Law
MSc Management & the Environment
Project Management
Logistics & Supply Chain Management
Executive MBA
International Masters in Practising Management (IMPM)
Advanced Leadership Programme (ALP)
Management Learning & Leadership
Certificate in Coaching
Leadership Practice
Manufacturing Leadership
Diploma in Strategic Project Leadership
Executive MSc in Accounting & Financial Management

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