Training Course:Market Driving StrategiesSchool/Trainer:London Business School
London, United Kingdom
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Who’s driving your market? You, your customer or your competitors?
Traditionally, marketing focused organisations believe in being market driven. As a result of careful market research to investigate customer needs, they develop differentiated products or services for a well-defined segment. However, while customers can help to generate incremental innovation, they rarely produce the sustainable competitive advantage offered by a market driving strategy.
Market Driving Strategies examines how enterprising companies can cultivate successful market driving innovations that deliver a leap in value to their customers. Designed to reinvigorate strategic marketing thinking, Market Driving Strategies moves beyond the current logic of market driven companies such as "the customer is king" and "relationship marketing". Although listening to your customers is important, this programme explains how you can also educate them to understand the leap in benefits you are offering, thus driving the market forward rather than letting it drive you.
The programme covers three core themes:
Identifying overlooked customer needs
Re-drawing industry segmentation to create new markets
Reinventing the marketing mix
Using vision to create value with the four Ps
Delivering a leap in customer value
Overwhelming customer expectations with innovative solutions that seize advantage
Using case studies and group discussions, you’ll embrace the creative challenge of seeing the marketplace differently and serving the customer in an unconventional manner. You’ll explore how marketing innovation can be used to develop radically new and different value propositions that meet overlooked, latent and emerging customer needs.
As the five days progress, you’ll address the strategic challenge of successfully marketing a unique concept that redefines customer expectations and substantially alters the landscape of your industry. You’ll learn how unique business systems create, produce and deliver value propositions to customers and can also be the source of sustainable competitive advantage for your company.
Breakthrough initiatives require an environment that encourages experimentation, tolerates mistakes and gives inspirational ideas time to develop. This programme will help you and your company seek out vision, see opportunities where others do not and unleash market driving innovations that reshape your industry.
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Please go to the school's official website for training price and schedule:
http://www.london.edu/
Phone:+44 (0)20 7000 7000
School Address:
London Business School
Regent’s Park
London
NW1 4SA
United Kingdom
Jobs & Resumes: London
Houses & Roommates: London
Other training courses offered by London Business School:
Dubai-London Executive MBA
Developing Strategy for Value Creation
Human Resource Strategy in Transforming Organisations
Strategic Talent Management
Negotiating and Influencing Skills
Essentials of Leadership
High Performance People Skills for Leaders
Proteus
Accelerating Sales Force Performance
Building the Customer-Focused Organisation
Corporate Finance
Advanced Corporate Finance
Foundation and Endowment Asset Management
Hedge Funds Programme
Private Equity
Financing the Entrepreneurial Business
Investment Management
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