Marketing

Manchester Business School
Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This is a programme providing knowledge and a critical appreciation of key areas in marketing and allowing the in-depth investigation of specialist areas, such as consumer behaviour, strategy, and international marketing. It equips students with competencies in various practical key skills that are required by employers, and gives students a grounding in research methods, including techniques of data collection and analysis, so that they can function appropriately either in business/management or university-based research. It also provides a strong platform for subsequent doctoral work.
Module details
Typical course units include: Marketing Fundamentals; Marketing Implementation; Strategic Marketing and New Product Development; Research Methods and Data Analysis; and Researching Markets. Choice courses include Business-to-Business Marketing; Consumer Behaviour; Services Marketing; International Marketing; and Retail Marketing. Training in relevant skills such as the use of relevant software packages and research techniques necessary for conducting independent research are included.
...''

Phone:+44 (0) 161 306 1320

School Address:

Manchester Business School
MBS West
The University of Manchester
Booth Street West
Manchester
M15 6PB, UK


Jobs & Resumes: Manchester
Houses & Roommates: Manchester

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