Strategic Marketing

Manchester Metropolitan University Business School
Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This programme is aimed at students and professionals from any disciplinary background wishing to pursue a career in the field of marketing and or marketing communications. The programme develops a balanced understanding of contemporary marketing theory and practice and develops those practical skills needs to develop and manage marketing and marketing communications programmes.

The programme will enhance significantly the opportunities for graduates wishing to pursue careers further in the field of marketing and marketing communications which have become key functions not only within industry globally, but also within many public sector organisations.

Assessment

The programme is assessed by a combination of examinations and individual and group coursework.

Career Development Opportunities

Taught by highly qualified experienced people who have considerable real world professional experience and is strongly grounded in case study and industry examples of marketing practice. The programme fee includes student membership of the Chartered Institute of Marketing for a year which provides students with access to a network of experienced marketing professionals

Special Features

�Programme includes input from a range of experienced guest speakers
�Students will receive core textbooks and online support materials which are included in the fees

...''

Phone:+ 44 (0)161 247 2838

School Address:

Manchester Metropolitan University Business School
Aytoun Building, Aytoun Street
Manchester, M1 3GH
United Kingdom

Jobs & Resumes: Manchester
Houses & Roommates: Manchester

Human Resource Management
International Human Resource Management
Public Relations
Accounting & Business
Business Information Technology Management
Digital Marketing Communications
Finance and Business
Health and Social Care Management
International Business Management
Logistics and Supply Chain Management
Professional Accounting
Project Management

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