Digital Marketing Communications

Manchester Metropolitan University Business School
Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' As part of our on-going drive to build effective, industry recognised training across all areas of digital marketing, MMUBS has launched the UK’s first Masters in Digital Marketing Communications (MSc) in conjunction with e-consultancy.com This course is designed specifically to give students skills for the workplace and to fit around their current employment.
The course combines expert teaching and top quality tutorial guidance and academic support.

Upon completion of the qualification, students will be equipped with a thorough knowledge of the digital marketing landscape and have the practical skills to evaluate and implement digital communication techniques in the workplace.

Programme Content & Structure

Each stage of the programme is worth 60 CAT points (recognised internationally) and is designed to be studied on a part-time basis over the course of a year. Subject options within each unit are fully flexible, allowing students to pick and mix which areas they wish to study.

Strategy and Planning for Digital Marketing (20)
Customer Acquisition and Conversion Concepts
in Digital Marketing Communications (20)
Work Based Independent Learning Unit (20)
Customer Management and Retention Concepts
in Digital Marketing Communications (20)
Monitoring, Measurement and Management (20)
Professional and Academic Capability (20)
Dissertation (60)

Assessment

This programme is assessed through continuous individual coursework.

Career Development Opportunities

Digital marketing communications is an expanding new media and marketing area and currently the evidence is that the number of job opportunities and newly created roles are being increasingly advertised.

Special Features

This course is taught by industry practitioners from e-consultancy, the UK’s leading training organisation and publisher in digital marketing practice.

There is a strong emphasis on new practice, which is now critical in a rapidly changing professional environment.

Training sessions in each unit are delivered through face to face teaching by e-consultancy staff and supported on-line by MMU Business School specialists.

...''

Phone:+ 44 (0)161 247 2838

School Address:

Manchester Metropolitan University Business School
Aytoun Building, Aytoun Street
Manchester, M1 3GH
United Kingdom

Jobs & Resumes: Manchester
Houses & Roommates: Manchester

Human Resource Management
International Human Resource Management
Public Relations
Strategic Marketing
Accounting & Business
Business Information Technology Management
Finance and Business
Health and Social Care Management
International Business Management
Logistics and Supply Chain Management
Professional Accounting
Project Management
Association of Chartered Certified Accountants (ACCA) accreditation
Association of Chartered Certified Accountants (ACCA) Part 3
Chartered Institute of Management Accountants (CIMA) accreditation

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