Email Marketing

Massey University Graduate School of Business
Auckland, Palmerston, Wellington, New Zealand

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Inboxes are quickly becoming a new wasteland, filled with unsolicited, impersonal, useless, and often offensive messages. As a result, consumers have had to find new ways of coping with the suspicious deluge. Alias addresses and spam filters have become standard defence-mechanisms, while the definition of spam has evolved beyond not having permission, to not delivering relevance.

Yet many marketers continue to treat email as a "cheap" contact strategy for chest pounding and mass promotions. Rather than building trust, this impersonal carpet-bomb approach erodes hard-earned trust by branding the company as a "spammer" more interested in economies of scale than deepening relationships.

So what does it take to compete - and win - in this hostile environment?

Who Benefits:
Marketing Executives and Directors, Internet Marketing Managers, and others interested in learning the essentials of successful email marketing.

Content:
Relationship strategies to access the elusive "circle of trust"
Essential techniques of effective campaigns/newsletters
How Web usability and direct marketing principles combine Metrics for gauging success.
How to audit campaigns against best practices
Case study examples.
Plus some real stinkers
...''

Phone:0800 MASSEY or +64 6 350 5701

School Address:

Private Bag 102-904
North Shore Mail Centre
Auckland



Jobs & Resumes: Auckland, Palmerston, Wellington
Houses & Roommates: Auckland, Palmerston, Wellington

Logistics & Supply Chain Management
Personal Effectiveness in Business
Buying or Selling a Business
Supplier Management Excellence
Pricing for the small professional practice
Managing Risk
Sales Analysis
Sustainable Growth
Communication Essentials
Communication styles
Search Engine Rankings
Innovation Management
Methods of Innovation
Inspirational Leadership
Leadership - Direction - Motivation - Guidance
Coaching for Results
Conflict Management
Demystifying Strategy
Early intervention in workplace disputes

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