Search Engine Rankings

Massey University Graduate School of Business
Auckland, Palmerston, Wellington, New Zealand

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' How to adjust or revamp your website so Google and other search engines will love it .

Overview:
Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. Where else can you reach such high penetration to highly qualified prospects at zero cost per click?

While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so Google and other search engines will love it?

Learn the essential strategies of putting search engines to work for your Web site during this information-rich, practical presentation.

Audience:
Marketing Executives and Directors, Internet Marketing

Managers, and others interested in learning the essentials of successful online marketing

Content
You’ll learn the secrets of how to:
Check your "Google pulse"
Estimate missed opportunity costs
Ensure search engines crawl 100% of your site, including dynamic pages
Design your pages to dominate rankings
Avoid getting banned by the search engines
Prepare for changes soon to come in the search engine industry.
...''

Phone:0800 MASSEY or +64 6 350 5701

School Address:

Private Bag 102-904
North Shore Mail Centre
Auckland



Jobs & Resumes: Auckland, Palmerston, Wellington
Houses & Roommates: Auckland, Palmerston, Wellington

Personal Effectiveness in Business
Buying or Selling a Business
Supplier Management Excellence
Pricing for the small professional practice
Managing Risk
Sales Analysis
Sustainable Growth
Communication Essentials
Communication styles
Email Marketing
Innovation Management
Methods of Innovation
Inspirational Leadership
Leadership - Direction - Motivation - Guidance
Coaching for Results
Conflict Management
Demystifying Strategy
Early intervention in workplace disputes
Effective Meetings

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