MDes Product Design, Innovation and Management

Middlesex University Business School
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' We explore emerging issues in Product Design and the development of ’breakthrough’ or ’disruptor’ products. Aimed at commercially-focused designers and managers needing to operate at a strategic level, we provide deep practical insight into innovation methods enabling students to develop the management capability to make informed innovation and design planning decisions in the development of new and innovative concepts

PGH720
Masterclass format suited to professionals and international students Close links with industry Visiting Professor Dr. Bettina Von Stamm, author of ’The Innovation Wave’ (2002) and ’Managing Innovation Design and Creativity’ (2003). Special features:
Masterclass format suited to professionals and international students Close links with industry Visiting Professor Dr. Bettina Von Stamm, author of ’The Innovation Wave’ (2002) and ’Managing Innovation Design and Creativity’ (2003). The programme aims to produce a new type of professional: a design leader who is a strategist, a visionary and an innovator. It is designed to encourage individuals to think creatively, plan, manage and lead multidisciplinary teams. They will acquire the intellectual and management capability to make informed innovation and design planning decisions when applying new and emerging technologies to the development of new product platforms.

The programme explores a formal approach to innovation and the development of ’breakthrough’ or ’disruptor’ products. In order to bring ’breakthrough’ products to the market place, there is a requirement for an in depth understanding of the practice of design and emergent approaches to innovation in a global context. Success in developing discontinuous concepts is characterised by the successful marriage of, and interplay between, the market, design, management and technology.

We cover the practice of design and the emergent approaches to innovation needed to bring ’breakthrough’ products to the marketplace. You will learn how to achieve the successful marriage ofand interplay between design, management, technology and the market in developing successful discontinuous innovations.

Programme Content:
The programme aims to produce a new type of professional: a design leader who is a strategist, a visionary and an innovator. It is designed to encourage individuals to think creatively, plan, manage and lead multidisciplinary teams. They will acquire the intellectual and management capability to make informed innovation and design planning decisions when applying new and emerging technologies to the development of new product platforms.

The programme explores a formal approach to innovation and the development of ’breakthrough’ or ’disruptor’ products. In order to bring ’breakthrough’ products to the market place, there is a requirement for an in depth understanding of the practice of design and emergent approaches to innovation in a global context. Success in developing discontinuous concepts is characterised by the successful marriage of, and interplay between, the market, design, management and technology.

We cover the practice of design and the emergent approaches to innovation needed to bring ’breakthrough’ products to the marketplace. You will learn how to achieve the successful marriage ofand interplay between design, management, technology and the market in developing successful discontinuous innovations.

Product Forecasting and User Centred Design. Innovation, Design Management and Technology. Design Project: Self-directed study. Thesis (during Summer)

Modules:
Product Forecasting and User Centred Design. Innovation, Design Management and Technology. Design Project: Self-directed study. Thesis (during Summer)

The programme is a taught programme based at Trent Park Campus. Students are encouraged to attend all scheduled classes and prescribed activities.
Attendance:
The programme is a taught programme based at Trent Park Campus. Students are encouraged to attend all scheduled classes and prescribed activities.
Design portfolios, product models and prototypes, essays, reports, presentations and exhibitions.
Assessment:
Design portfolios, product models and prototypes, essays, reports, presentations and exhibitions.
1 year full-time; 24 months (minumum) part-time
Please apply directly to Middlesex University http://www.mdx.ac.uk
January full-time,January part-time,September full-time,September part-time

Trent Park ...''

Phone:+44 (0)20 8411 5000

School Address:

Middlesex University Business School
The Burroughs
London
NW4 4BT
United Kingdom


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