MA Health and Social Marketing

Middlesex University Business School
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This programme is a specialised degree for students with an interest in promoting social and health campaigns. It is primarily aimed at graduates with a background in either marketing, health, nursing, psychology or related disciplines.The programme provides a critical analysis of leading health behaviour theories and their application to a range of real world problems and social marketing interventions.

PN590
This new course is the UK’s first Masters degree in health and social marketing focused on the principles of marketing as a tool for genuine social change. With the British Government backing the social marketing approach to reduce preventable illness, there is demand for graduates with an understanding of this emerging field. There is considerable scope to achieve change if effective means of conveying information are used. The course can be applied to students from countries in the developing and developed world. Middlesex has a strong academic culture in marketing with five professors and a team of more than 20 academic staff; Middlesex also has significant experience in health and social issues research Suitable for professionals across the spectrum of health, psychology and marketing.Special features:
This new course is the UK’s first Masters degree in health and social marketing focused on the principles of marketing as a tool for genuine social change. With the British Government backing the social marketing approach to reduce preventable illness, there is demand for graduates with an understanding of this emerging field. There is considerable scope to achieve change if effective means of conveying information are used. The course can be applied to students from countries in the developing and developed world. Middlesex has a strong academic culture in marketing with five professors and a team of more than 20 academic staff; Middlesex also has significant experience in health and social issues research Suitable for professionals across the spectrum of health, psychology and marketing.You gain a strong foundation in marketing research and communications combined with an analysis of leading health behaviour theories and their application to a range of real world problems and social marketing interventions. It also includes the evaluation of alternative intervention strategies.

You study three year-long integrated modules which investigate marketing strategy, consumer behaviour, market research and integrated marketing communications and a one year long specialist module which focuses on social marketing, health services, and health promotion/ illness prevention.

The first three core modules will provide necessary knowledge and skills in marketing processes, concepts and theories which can be applied to the promotion of health and social issues. The final component of the programme is a dissertation which is a focused and directed investigation of a specific issue within health and social marketing areas.

Programme Content:
You gain a strong foundation in marketing research and communications combined with an analysis of leading health behaviour theories and their application to a range of real world problems and social marketing interventions. It also includes the evaluation of alternative intervention strategies.

You study three year-long integrated modules which investigate marketing strategy, consumer behaviour, market research and integrated marketing communications and a one year long specialist module which focuses on social marketing, health services, and health promotion/ illness prevention.

The first three core modules will provide necessary knowledge and skills in marketing processes, concepts and theories which can be applied to the promotion of health and social issues. The final component of the programme is a dissertation which is a focused and directed investigation of a specific issue within health and social marketing areas.

Health and Social Marketing Practice
Examines how marketing techniques can be used for health promotion and positive social change. Combining theoretical and practical frameworks from health and social sciences with commercial marketing techniques, you learn how to effectively solve real-world problems and develop appropriate social marketing interventions.

Contemporary Marketing Strategy
You will gain a critical understanding of the tools used to effectively manage the marketing process. The module focuses both on the tools used as well as the strategic use of these tools in contemporary marketing practice in a wide variety of settings.

Research in Marketing
Learn how to acquire, analyse and evaluate data, information and theoretical underpinnings necessary for marketing purposes and research. The module bridges the gap between theory and practice, familiarising you with a wide array of research techniques and sources so you can evaluate their relevance and validity and to synthesise appropriate responses based on them.

Contemporary Issues in Integrated Marketing Communications
You’ll develop a systematic understanding of marketing communications theory and practice, especially integrated marketing communications. In particular, the module will focus on the various marketing communication tools and enable you to creatively apply the gained knowledge in practical situations.

Dissertation

Modules:
Health and Social Marketing Practice
Examines how marketing techniques can be used for health promotion and positive social change. Combining theoretical and practical frameworks from health and social sciences with commercial marketing techniques, you learn how to effectively solve real-world problems and develop appropriate social marketing interventions.

Contemporary Marketing Strategy
You will gain a critical understanding of the tools used to effectively manage the marketing process. The module focuses both on the tools used as well as the strategic use of these tools in contemporary marketing practice in a wide variety of settings.

Research in Marketing
Learn how to acquire, analyse and evaluate data, information and theoretical underpinnings necessary for marketing purposes and research. The module bridges the gap between theory and practice, familiarising you with a wide array of research techniques and sources so you can evaluate their relevance and validity and to synthesise appropriate responses based on them.

Contemporary Issues in Integrated Marketing Communications
You’ll develop a systematic understanding of marketing communications theory and practice, especially integrated marketing communications. In particular, the module will focus on the various marketing communication tools and enable you to creatively apply the gained knowledge in practical situations.

Dissertation

Your knowledge and understanding is assessed by a combination of individual and group coursework, presentations, examination and a dissertation.
Assessment:
Your knowledge and understanding is assessed by a combination of individual and group coursework, presentations, examination and a dissertation.
...''

Phone:+44 (0)20 8411 5000

School Address:

Middlesex University Business School
The Burroughs
London
NW4 4BT
United Kingdom


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