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Training Course:

Tourism Marketing Strategies

School/Trainer:

The University of Nottingham Malaysia Campus

Kuala Lumpur, Semenyih, Malaysia

Course Format:
Classroom | E-learning | Virtual | Online/Live | On-site/In-house | Blended

Course Description:

To provide a thorough understanding of the marketing challenges facing tourism businesses from both a conceptual and a practical perspective.

Summary of Content
The module examines the specific challenges that arise in relation to the marketing of tourism and travel services. Specific topics include the tourism marketing environment, the process of segmentation, competitive positioning in the marketplace and the management of the marketing mix. Particular emphasis will be paid to the application of concepts from the general study of services marketing to the specific context of tour ...

This content is provided as an external resource. Please read full archival course description here.


Elements of this syllabus are subject to change. Training programs and their availability may vary by location.
Please go to the school's official website for training price and schedule:
http://www.nottingham.ac.uk/
http://www.unim.nottingham.ac.uk/nubs/

Phone:+603 8924 8000

School Address/Venue(s):

The University of Nottingham Malaysia Campus
Jalan Broga
43500 Semenyih
Selangor Darul Ehsan
Malaysia

The University of Nottingham Teaching Facility
Level 2, Chulan Tower
No 3 Jalan Conlay
50250 Kuala Lumpur
Malaysia
Tel: +603 8924 8388



Course List: Kuala Lumpur, Semenyih
Travel Agencies: Kuala Lumpur,

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