Strategic management in life sciences and healthcare

Open University Business School
Milton Keynes, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The course is divided into four blocks, each block into a series of short books that take you from understanding who the important healthcare stakeholders are, what they do and how and why they do it, to a strategic debate of the key issues and opportunities in life sciences and healthcare and, finally, into a comprehensive future scenarios-building activity. The course makes extensive use of existing material, integrated with the core text, to ensure the continual contact with the important current issues and debates.

The aims of BS811 are:

To provide an overview of how different healthcare systems around the world operate and how their interaction with healthcare suppliers acts as a driver within the industry.

To describe how suppliers such as the pharmaceutical companies interface with the various healthcare systems and how this market differs from conventional markets.

To analyse the business models for suppliers to the healthcare systems such as pharmaceutical companies, how these differ from companies in other sectors and how they are affected by the drivers outlined earlier.

To critically analyse the role of regulation, finance, social policy and science on the sector.

To analyse the limitations of the present model and understand why change is necessary.

To analyse how the sector has changed in recent years and the causes of these changes. To use this information to predict in the short term how healthcare systems will change in the future and how supply-side stakeholders will need to change to meet these demands.

To understand the significance of complexity, uncertainty and risk on long term planning and the role of to innovation and knowledge management on future strategies.

To understand, formulate and synthesise a range of scenarios to predict the shape of the sector in the long term and thus develop robust strategies for future planning.

For the student to understand their position and that of their employer in the sector, in terms of organisation, management, market, suppliers, consumers, regulation, science, finance, social policy and ethics.

To develop key skills for masters level study such as literature searching, critical reading and analysis, the synthesis of complex ideas and extensive information and the presentation of findings in different forms such as reports and posters.

Vocational relevance
The course is directed towards strategic decision-makers and those who have the potential to move into strategic positions and, crucially, those who want to equip themselves to influence the future directions of medicine discovery and healthcare provision.

Residential school
At the residential school (two and half days) you will work on case studies and scenario planning. Satisfactory attendance is required if you want to gain credit for this course. The cost of the residential school is included in the course fee.

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Phone:+44 (0)845 300 60 90

School Address:

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The OU Business School
The Open University
PO Box 197
Milton Keynes
MK7 6BJ
UK

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