International Hotel and Tourism Marketing Management

Oxford Brookes University Business School
Oxford, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' A programme ideal for hotel, tourism and marketing graduates with work experience.
Marketing and the management of demand is especially important to hotel and tourism organisations in the current global environment.

The Sandwich Mode on this programme provides the opportunity to gain one year’s work experience in the UK after completing the MSc programme. We have an active Careers Advice service and excellent links within the industry.

The paid, supervised work experience students undertake, offers the opportunity to analyse how strategic decisions are implemented at unit level within hotel and tourism organisations. This involves working as a postgraduate intern in one of a range of hotel and tourism organisations in the UK for a minimum of 32 weeks and up to 48 weeks. The supervised work experience is available to all students who successfully complete their programme of study.

Students who have completed our MSc programmes have found employment in a wide range of international hotel, travel and tourism organisations.

On completion of the programme students will have the ability to:

synthesise tourist consumer behaviour and its implications for marketing;
evaluate current and emerging developments in electronic distribution;
systems, which impact on the global travel industry;
propose, justify and recommend international marketing managerial strategies;
devise strategies and tactics and adapt effectively to unusual and unexpected situations in an international environment;
evaluate critically selected marketing management theory and apply this to the context of the international hotel and tourism industry;
recommend a market entry strategy for a specific country;
devise marketing plans for a product, destination or organisation;
evaluate the current strategic position of an international tourism organisation and recommend future strategic directions;
design methodologically appropriate research instruments for data collection, analysis, interpretation and undertake the presentation of this information;
conduct a research project in marketing management in the hotel and tourism industry;
apply communication and information technology theory effectively.

Sandwich mode
The sandwich mode comprises one year of full-time MSc taught study and one year of full-time, supervised work experience. You have two options:

You can join the programme in April, before the MSc taught element starts, and take the Introduction to Work module. This provides 16-weeks of supervised work experience at an operative level in Oxford before starting the MSc taught component in September. You would then complete your year’s work experience by taking the Manager in Development module after finishing the taught part of the Programme.
You can take all of your work experience after studying on the MSc taught component. The sandwich mode of study provides paid, supervised work experience to support your academic studies with a suitable international hospitality and tourism employer, and you carry out an assessed project for the company.

Entry Requirements
A good second class UK honours degree or equivalent overseas degree in business, hotel or tourism management.
Suitable work experience in the hotel and tourism industry.
(Normally a minimum of one year’s experience is required. An 18-week paid work experience programme (Introduction to Work) is available for successful applicants who are interested in obtaining more hospitality work experience in Oxford prior to starting the MSc in September.)
Proof of English language competence is also required. If English is not your fist language, then applicants must have British Council IELTS 6.5 with a minimum level 6 in reading, writing, speaking, and understanding or above, or an equivalent English language qualification.
An interview with the Programme Director (either face-to-face or by telephone).
...''

Phone:+44 (0)1865 485858

School Address:

Oxford Brookes University Business School
Wheatley Campus
Wheatley
Oxford
OX33 1HX, UK

Department of Hospitality, Leisure and Tourism Management
Oxford Brookes University Business School
Headington Campus, Gipsy Lane
Headington, Oxford
OX3 0BP, UK

Tel: +44 (0)1865 483800



Jobs & Resumes: Oxford
Houses & Roommates: Oxford

MA Human Resource Management
Business and Accounting
Business Administration
Business and Enterprise
Finance
Human Resources Management
Innovation, Creativity and Enterprise
International Business Economics
International Management
International Hotel and Tourism Management
International Human Resource Management
International Strategic Management
International Trade and Logistics
International Travel and Tourism Management
Marketing
Project Management

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