Marketing

Oxford Brookes University Business School
Oxford, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This one-year, full-time MSc programme is for graduates from virtually any discipline and will develop skills fundamental to specialising in a career in marketing or general management.

You will have the unique opportunity to develop and explore the skills of the practitioner within a challenging academic framework.

This programme leads to a master’s degree, which can be of great value for a management or marketing career, or used as a stepping-stone to a higher degree, such as a PhD. In addition to business and marketing modules, a key component of the course is the Personal Effectiveness and Personal Development Plan, which will help you to monitor and review your progress towards an educational goal.

This programme is designed to provide you with a range of knowledge, understanding and critical skills. It aims to:

generate sensitivity to the business environment and its impact upon marketing decision-making;
introduce knowledge and provide an understanding of the relationship between business planning and human resources;
provide the opportunity for rigorous, systematic management research of high quality.

Organisations are increasingly asking not what individuals know, but what they can do.
This programme provides a framework for continuing professional development and includes:

personal effectiveness;
managing the marketing decision-making process;
sensitivity to the business environment;
developing marketing initiatives;
undertaking research efficiently and effectively.

Entry Requirements
A minimum of a second class UK honours degree or equivalent overseas degree in virtually any discipline with the academic skills necessary for entry onto a master’s programme.
Proof of English language competence is also required, if your main language is not English. ...''

Phone:+44 (0)1865 485858

School Address:

Oxford Brookes University Business School
Wheatley Campus
Wheatley
Oxford
OX33 1HX, UK

Department of Hospitality, Leisure and Tourism Management
Oxford Brookes University Business School
Headington Campus, Gipsy Lane
Headington, Oxford
OX3 0BP, UK

Tel: +44 (0)1865 483800



Jobs & Resumes: Oxford
Houses & Roommates: Oxford

Human Resources Management
Innovation, Creativity and Enterprise
International Business Economics
International Management
International Hotel and Tourism Management
International Hotel and Tourism Marketing Management
International Human Resource Management
International Strategic Management
International Trade and Logistics
International Travel and Tourism Management
Project Management

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: Try the search form on top of each page to find the latest course information, using course topic and location as keywords. Keep the course topic keyword short to get more results.