MARKETING AND BUSINESS PLANNING

The School of Management, University of Surrey
Surrey, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Marketing is offer ed as a core module with the aim to deliver a set of concepts and practices bas ed upon the ways in which companies interface with different markets in the context of a plann ed set of business interventions. The objective is to ensure students have an understanding of the principles and practice of the current implementation of marketing within the business setting.

The aim is to deliver this through the structure of the module, ULearn, reading and being taught about marketing ideas, plans, strategies, processes, techniques, communications and all customer-facing functions. This involves covering the key concept - the Marketing Mix of pricing, promotion, distribution and product planning as well as marketing planning and business models. Marketing also will be communicat ed in terms of the well-defin ed concepts relat ed to consumer behaviour and customers: researching who they are, what their perceptions are, what their ne ed s for value are, and, through segmentation and positioning strategies how these ne ed s can be satisfi ed competitively. For MBA students there is the additional objective of ensuring student’s industrial experience is shar ed within the cohort.

Module Content
Indicative Content



Marketing and emerging practices of business
Understanding the new customer
Approaches to Planning & Implementation
Planning Social Responsibility
Product Strategy & Services Marketing
Pricing
Marketing Communications
Distribution & Sales Management

...''

Phone:+44 (0)1483 686300

School Address:

The School of Management
University of Surrey
Guildford
Surrey
GU2 7XH
UK


Jobs & Resumes: Surrey
Houses & Roommates: Surrey

MBA
PRODUCTION AND OPERATIONS MANAGEMENT
STRATEGIC MANAGEMENT
PROJECT MANAGEMENT
RELATIONSHIP MARKETING
FINANCIAL STRATEGY
ENTREPRENEURSHIP AND CREATIVITY
STRATEGIC CHANGE MANAGEMENT
Entrepreneurship
MSc in Financial Services Management
MSc in Food Management
MSc in Health Care Management

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