MSc in International Retail Marketing

The School of Management, University of Surrey
Surrey, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The MSc in International Retail Marketing aims to provide a high quality vocational education that is intellectually rigorous and relevant to future managers and business leaders in the retail sector. The programme has an international business orientation related to the service sector and seeks:
�to highlight a range of relevant cognate areas of study to enable students to comprehensively analyse and assess the international retail environment

�to provide a comprehensive framework for the understanding of the retail marketing activities of firms operating in the international marketplace

�to enable students to develop the skills necessary in order to apply their knowledge of retail marketing in the international environment

�to develop business managers and executives with the knowledge and skills required to demonstrate real leadership within the rapidly developing retail industry

�to provide students with managerial competence in a variety of applied skills

The programme has been specially designed to concentrate in the retail sector as an industry and retail management as a discipline in order to give students the skills they need to pursue a successful career in this rapidly changing industry.

The modules employ a variety of teaching and learning methods, including lectures, project groups, seminars, self-study and site visits.

Learning progress is assessed through a range of assessment methods that aim to provide students with the opportunity to demonstrate what they have learned. Assessment methods include individual and group assignments and time constrained written examinations.

Candidates for the MSc are required to successfully complete eight taught modules (120 credits) and a dissertation (60 credits).

...''

Phone:+44 (0)1483 686300

School Address:

The School of Management
University of Surrey
Guildford
Surrey
GU2 7XH
UK


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