Communication and International Marketing

The School of Management, University of Surrey
Surrey, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This programme draws on the internationally recognised research and teaching strengths of the Department of Culture, Media and Communication in collaboration with the University’s highly reputable School of Management.

The programme is designed to equip you with a detailed understanding of communication in contemporary international marketing contexts in order to be able to address the market needs of the international business environment. It is designed for students who have completed a degree in management studies, cultural/media studies, marketing, business organisation, humanities, or the social sciences.

You will gain the necessary knowledge and skills to be able to seek employment in a very wide variety of multinational and international organisations. In particular the programme will prepare you for careers in advertising, international marketing management, media and public relations.

You will take six core modules and two optional modules covering a wide range of disciplines including communication studies; management; international business; and cultural studies. Optional modules depend on availability and include subjects such as media cultures; European and international marketing; and psychology of organisational processes. Students taking the Masters stage will also complete a dissertation of 10,000 to 15,000 words in a subject of particular interest.

Core Modules

Marketing
This module provides a comprehensive framework for understanding and contextual, strategic and operational issues of marketing, and develops the ability to link theory with practice.

Strategic Communication
This modules provides an advanced understanding of strategic communication, focusing on communication strategies in a changing public sphere and the responses of governments, NGOs and major news corporations. Topics include: public communication; risk communication; ethics and communication; and media communication.

Corporate Strategy
This module provides participants with both a theoretical and practical understanding of corporate strategy as an inter-disciplinary activity within the context of a competitive market economy, leading to corporate decision making.

Marketing Communications
This module introduces the theory and practice of marketing communications (Marcoms) in an international context, covering the management of marketplace trends; strategic and operational objectives; and planning and implementation of marketing communications practice in a global context.

Interpersonal Communication
This module considers conversational implicature, speech act theory, frames and footing, politeness, conversation analysis and conversational style. Topics will include: small talk, male v. female talk, troubles talk, miscommunication, rapport-management and, task oriented v. relational talk in service encounters.

Rethinking Communicative Understanding
This module adopts an interdisciplinary approach to the study of theories of communication universals and the risks of interaction. It investigates whether social meanings are universally shared or constructed by social subjects in such a way as to render them ‘at risk�and require constant renewal. It tests theoretical implications against several contemporary case studies.

Optional Modules

Organisational Communication
This module covers a range of topics central to an advanced understanding of communicative behaviours in organisations including, formal and informal communication; the impact of computer-mediated communication in the workplace; and interaction theories.

Psychology of Organisational Process
This module evaluates individual, group and organisational behaviour. It gives an understanding of the behaviour of individuals in an organisational context; an appreciation of the role and power of groups and teams; an insight into how organisations develop corporate culture; an assessment of the role of intercultural issues in shaping corporate behaviour; an investigation into how management might influence the progress of change.

European and International Marketing
This module provides students with an understanding of international marketing theory and key concepts and seeks to develop students�appreciation of strategies and plans for a mix of international and global economies as well as an understanding of the implications for implementation, monitoring and control of the international marketing planning process.

Introduction to Research Methods: Answering Questions with Evidence
This module provides and accessible introduction to some of the principle tools of social research, including how to evaluate evidence that has been generated through a range of methods and techniques and to select appropriately from among this range in planning research.

Media Cultures
This module examines the role of the mass media of communication in shaping identities. Topics include: rethinking the public sphere; issues of media genre in the production and exchange of meaning; fan cultures across the globe; and local hybridizations of global media formats.

Globalisation, Communication and Postmodernity
This deals with issues of discursive democracy and postnationalisem, and the relationship between globalisation and bureaucratic language. It pays particular attention to the role of counter-cultural and sub-cultural forms associated with postmodernity and generated as part of the globalisation process, with particular reference to gendered discourses.

The Art of Branding
This module sets branding in the context of communication. It equips students with the necessary tools to evaluate the impact of the verbal dimension v. the impact of the non-verbal dimension of a branding campaign and to become aware of the cultural sensitivity to branding. The module explores the distinction between branding and marketing and sets branding in an era of globalisation and regionalisation.

Global Diversity in Language and Communication
This module provides an insight into the diversity of human communicative systems to be found throughout the world. Topics include: human languages vs. animal communication; the world’s languages and their distribution; multilingualism; writing systems; the categories of language; and diversity in languages. This module assumes no prior knowledge of languages other than English.
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Phone:+44 (0)1483 686300

School Address:

The School of Management
University of Surrey
Guildford
Surrey
GU2 7XH
UK


Jobs & Resumes: Surrey
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English for Management Studies

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