Marketing Management

University of Southampton School of Management
Southampton, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The MSc in Marketing Management aims to provide insight into the management activities of any organisation as well as an in-depth understanding of marketing functions in terms of delivering both corporate and customer value. Marketing is a key activity of all types of organisations whether they are commercial or non-commercial, large or small, national or international. All organisations are faced with increased competition, rapid and increasingly complex technological and economic change and ever-increasing customer sophistication. Employers therefore need new employees to have a critical understanding of the competitive environment and the demands that places on them, their products or services, their marketing operations and resource utilisation. This programme aims to equip graduates to address these issues and offers the interpersonal skills to contribute to continuing business success. It provides an excellent basis for those wishing to have careers in Marketing.

On successful completion of the taught part of the programme, students work on a three month project which may be practical or academic in nature. The more practical projects may include the possibility to work alongside a local business on a marketing problem with a typical output being a formal marketing plan.

Programme Structure
Full-time study on our MSc programmes follows a schedule of half-day teaching blocks. A single unit, for example, will be taught over six half-days, usually the same half-day each week e.g. six consecutive Monday mornings and half units are taught over three half-days. Unit teaching blocks will be scheduled on different half-days so that students will study several units during the same period .

Teaching takes place during the autumn, spring and summer terms with a few units scheduled for evenings and the Easter vacation. These will usually be the optional units but this is not guaranteed. Formal examinations take place in January and May/June each year at the end of each semester. If you pass the unit assessments to a satisfactory standard you are permitted to continue work until September leading to the submission of an MSc dissertation.

Core Units

Strategic Management
Marketing Analysis
Accounting and Control
People and Organisations
Consumer Metrics
Strategic Market Intelligence
Strategic Marketing Decisions
Integrated Marketing Tactics 1
Integrated Marketing Tactics 2

How will you learn?

Your understanding of the subjects covered and your ability to use the knowledge and skills gained will be enhanced through a variety of methods and strategies. Some of the key learning approaches that you will experience as a student in the School will include:

Group work
Group work is recognised as vital in your development when looking forward to, or continuing in, a management role. You will be supported in learning how to form and maintain group cohesiveness to achieve clearly defined outcomes, such as a business report, a group presentation or a combination of both.

Case-studies
You will be presented with many different business case-studies that reflect the reality of decision-making and problem-solving activities in today’s business environment. The case studies are selected to reflect the specific needs of your programme or unit of study.

Learning alongside other students
Throughout your time with us you will be working alongside fellow students from a wide range of cultural and geographical backgrounds. This is a powerful resource and we are particularly keen to encourage you to set up learning networks with other students that may extend beyond the time of your study at Southampton.

To help with this style of networking you will be expected to learn to communicate with each other as well as your teachers in a variety of contexts. For example, during a large group lecture you may be given the opportunity to discuss a specific problem or complete a task in small groups, often with people who are sitting alongside you. The possible answers would be shared by the large group as guided by your teacher.

The example noted above indicates that you are expected to be an ’active’ learner through taking part in small group discussions and offering your views on many occasions.
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Phone:+44 (0) 23 8059 3076

School Address:

School of Management
University of Southampton
Highfield
Southampton
SO17 1BJ
United Kingdom


Jobs & Resumes: Southampton
Houses & Roommates: Southampton

Human Resource Strategies
Information Systems
Management Sciences & Finance
Risk Management
Accounting & Finance
Accounting & Management
Human Resource Management
International Banking
International Financial Markets
Marketing Analytics
Strategic Entrepreneurship

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