Advertising Management

Bellevue University
Bellevue, Lincoln, Omaha, Nebraska, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This degree provides graduates the skills and disciplines needed to understand the steps of an effective advertising management process, review the steps of efficient advertising campaign management programs, and analyze the functions performed by the advertising creative in preparing an advertising campaign. Offered in the accelerated cohort-based format, the curriculum is designed to analyze target markets, examine how advertising affects consumer behavior, utilize research in decision-making, and evaluate how copy, communication, media, and brand management are utilized to increase net worth.

Students in this program can expect to learn how to:

�Manage an advertising department
�Design a comprehensive advertising plan
�Manage the total copy concept including copy, style, slogans, words, visuals and print
�Produce a portfolio with class projects
�Develop a complete media plan
�Understand the tools of public relations

...''

Phone:(800) 756-7920

School Address:

1000 Galvin Road South
Bellevue, Nebraska 68005
Toll Free: (800) 756-7920

2810 North 118th Circle
Omaha, Nebraska 68154
Local: (402) 682-5200

1001 South 70th Street Suite 219
Lincoln, Nebraska 68510-7901
Local: (402) 475-2255

Western Iowa Tech Community College
4647 Stone Avenue
Sioux City, Iowa
Toll Free: (800) 352-4649


Jobs & Resumes: Bellevue, Lincoln, Omaha
Houses & Roommates: Bellevue, Lincoln, Omaha

Accounting
Business Law
Financial Auditing
CPA
Brand Management
Public Relations
Media Management
Business Administration C3
Intermediate Finance
Business Modeling and Planning
Inferential Statistics and Data Analysis
Computer Graphic Design C3
HTML Web Development

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