Marketing

Louisiana State University Graduate School
Baton Rouge, Louisiana, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Marketing involves the development, pricing, promotion, and distribution of products that satisfy customer needs. About one third of the U.S. labor force is employed in marketing-related positions, which indicates that the number of marketing - and marketing management - positions is substantial. One study by an executive recruiting firm noted that more top executives come out of marketing than any other area.

Among employment trends in marketing is an increasing proportion of women in marketing, including sales and product management positions, and an increasing number of marketing management positions in service and nonprofit organizations. Marketers find careers in all aspects of business, including advertising, customer relationship management, direct marketing, industrial marketing, international marketing, marketing management, marketing research, product (brand) management, public relations, retailing, sales marketing, sales promotion, personal selling, service marketing, and sports management.

Courses offered in the marketing specialization include: consumer behavior, marketing research, marketing strategy, marketing tools, and services marketing.

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Phone:225/578-2311

School Address:

Louisiana State University Graduate School
114 David Boyd Hall
Baton Rouge, LA 70803 USA

Jobs & Resumes: Baton Rouge
Houses & Roommates: Baton Rouge

Full-time MBA
EXECUTIVE MBA
Professional MBA
MPA
Accounting
Finance
Internal Auditing
Information systems and decision sciences

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